Irrespective of what industry your business products or services belong to, online marketing trends are impossible to ignore. A few years back, companies needed nothing more than a website and Facebook page. However, the digital landscape has changed drastically since then.
At the present moment, it is hard to find companies that do not have an online presence. In 2023, new technologies and tools will come into force. The reality is failing to adapt to recent changes will only keep you behind your competitors. Learn more about the digital marketing trends that are going to influence 2023.
Most marketing professionals have realised that Facebook is no longer the kingpin of social media marketing. According to Forbes, the percentage of users over the age of 65 has reached 41%. Hence, it is quite clear that the percentage of young people on Facebook decreases at a great rate with time. It cannot be denied that the younger generation is more attracted to visual and interactive experiences offered by Instagram, Snapchat, and others. Online Marketing Companies have understood this very well, which is why they are making the best usage of Instagram, Linked In, and Snapchat to promote their clients' businesses.
However, the start of Facebook losing credibility began after the data breach scandal in 2018. It frustrated many people and made them resentful with the rise of fake news, cyberbullies, and political propaganda. Hence, marketers must dig deep to determine their target audience. Facebook may be unsuitable for some campaigns. However, it doesn't mean that Facebook is not massive, and there are many audiences in Facebook interested in your services and products.
Instagram users are rising rapidly, and it is already 909.8 million users. It is being projected that it will be 988 million users in 2023. In other words, it is one of the most quickly growing social media platforms, and much of its user base is younger people, particularly under the age of 30. It is something that Facebook is losing with time, plus it has also got the reputation that Facebook is for older adults.
Chatbots can be best referred to as artificial intelligence (AI). This virtual attendant communicates with the users and meets their goals. Another perk of chatbots is that they naturally interact with the human. They generally use text chat windows, and verbal interactions are also possible. Simultaneously, the system gathers more data insights as the AI learns more regarding the customers, offering a service that is improving continuously. It is expected that by the end of 2023, chatbots will be regarded as a standard part of any website since the bots provide users with a more personalised experience and increase the chances of conversion.
Overall, there will be experiments and unique ideas that will impact the 2023 online world. Since 2020 brought a big jolt to every industry, it is anticipated that we will see many new things this year.